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Dr Phllip O Reilly from FSIC:Customer Driven Innovation at 2014 BPFI National Conference

Innovation in Banking – Engaging the Customer

Banking & Payments Federation Ireland hosted its Annual National Conference, Innovation in Banking – Engaging the Customer, on Tuesday, November 11th at the Radisson Blu Hotel in Dublin. This year’s flagship event brought together key senior bankers, payment service providers, policy makers and commentators to present their thoughts on the challenges and opportunities that innovation presents to service providers and their customers. 

As financial and other service institutions continue to respond to the evolution in technology in the development of multi-channel banking services, innovation has become a strategic priority. It is now recognised as one of the most important drivers of success and customer engagement in the marketplace today. 

This year’s conference provided a unique insight into the future of innovation in banking and payments as well as examining the challenges and opportunities in implementing new solutions. The conference also examined how these solutions can optimise customer experience, acquisition and retention. Dr Phil o Reilly spoke about Customer driven innovation.

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